MusiAir — Brand Identity & Multi-Channel Campaign
Process
1
Logo & Brand Identity
Designed the MusiAir logo to symbolize the harmony between music and travel — the joy of exploring the world while enjoying the melodies that unite us. The logo mark combines musical and aviation elements into one cohesive symbol.
MusiAir Logo
The harmony between music and travel — exploring the world through melodies.
Light Yellow: (#FFF9D5)
Complements the sky blue
The warmth of music
The sun's rays
Positivity and happiness to our journeys
#2484C6
Colour Palette - Sky Blue (#2484C6)
The vastness of the sky
The freedom of travel
Represents adventure, openness, and the boundless possibilities that await us in the world
#FFF9D5
Typography "Comic Sans"
Exudes a playful
Approachable vibe
Perfectly aligning with the target audience of music-loving teenagers
2
Plane Livery Design
Designed the aircraft exterior — applying the brand identity to the plane body. The livery uses sky blue as the primary colour with the MusiAir logo and musical elements integrated into the fuselage design.
3
4-Channel Advertisement Campaign
Developed mock-ups across four advertising channels — each adapted to its medium while maintaining brand consistency. The campaign emphasizes pre-flight music events and exclusive concert-travel packages.
Rollup banner
Use rollup banners at events and promotional activities to create brand visibility and convey the campaign's message to the target audience.
Mobile Advertising
Place targeted advertisements on mobile platforms and apps frequented by music and travel enthusiasts to reach the desired audience effectively.
Magazine
Publish advertisements in travel and music-related magazines to capture the attention of potential customers interested in both domains.
Poster
Display eye-catching posters in strategic locations like airports, music festivals, and travel agencies, showcasing MusiAir's unique offerings and our message.
"How do you make one brand feel cohesive across four completely different ad formats?"A web marketing campaign design for a new airline company, “MusiAir''.
I kept the sky blue + light yellow palette and the MusiAir logo consistent across every piece, but adapted the layout and hierarchy to each medium's strengths — vertical emphasis for rollup banners, compact messaging for mobile, editorial spread for magazines.
Result Highlight
A complete brand identity and multi-channel campaign — logo, colour system, plane livery, and advertising across rollup, mobile, poster, and magazine — all unified under one visual language and the tagline "Fly with MusiAir, Fly with a Star."
Full Brand System
Logo, colours, typography, and plane livery — every element works together to tell the MusiAir story.
4-Channel Campaign
Rollup banner, mobile, poster, magazine — one visual system adapted to each medium's strengths.
Concert-Travel Concept
Pre-flight events, artist meet-and-greets, and Theme Flights — the campaign sells an experience, not just a ticket.